LUSH- A remedy for living

As we get older, we start collecting pills like postcards. One for sleep, one for joints, one for blood pressure, digestion, memory, mood… the list goes on. But no one ever prescribes joy. No one tells you to dance more, to sing, to head to bingo or buy yourself a bath bomb just because.

Getting older isn’t something that needs fixing, but the beauty industry makes it feel that way. It pushes “anti-ageing” products forgetting about the people who use them. Older people are left out of the conversation, like they’ve aged out of beauty altogether. But they’re not trying to be younger, they just want to be seen. They still care about how they look and feel but above all they want to live life to the fullest. They want products that understand them, that respect their skin and its stories.

This idea is about putting the fun back into self care. Not another treatment plan, just moments of joy. No miracle creams or promises to turn back time, just beauty thatcelebrates everything they are, right now.