Mars - unwrap a moment

Problem - There is a disconnect between the elderly and the rest of society, resulting in loneliness and depression for many older people.

Insight - While multiple Mars products are known by their current names to society, the older generation know them by something completely different.

Solution - By bringing out limited edition versions of the original branded products we will encourage society to share and communicate with the older generation around them, provoking a sense of nostalgia and encouraging conversation.